From start-up basement to Champions League
Both the headphones, ear cushions, storage pouch, and packaging are specially designed by UEFA in collaboration with MIIEGO
The ball is rolling again, and this year's major European football tournaments for club teams have kicked off.
This year with a completely new league structure. But that's not the only news this year, because this season, the Danish audio brand MIIEGO is participating for the first time as a selected supplier and partner to UEFA.
MIIEGO is thus supplying exclusive custom-produced headphones for all UEFA tournaments this year: Champions League, Europa League, Conference League, and Women's Champions League.
"We are naturally proud to have been chosen as a producer and supplier to UEFA for these major international tournaments. The collaboration represents a huge milestone for us, and we have developed special editions of some of our best headphones exclusively for UEFA and their partners.
This is one of the absolute biggest and most prestigious partners in the world of sports and football," says MIIEGO founder and director Christian Jeppesen.
Bo Esbensen (left) is B2B Sales Manager at MIIEGO and Christian Jeppesen is the founder and director of the Danish audio brand. They are delighted about the new collaboration with UEFA and the Champions League
When only the best is good enough
As a small player in the audio industry, MIIEGO takes the challenge of supplying UEFA seriously. "In the Champions League, only the best is good enough. We must ensure that the audio experience is of the highest quality, and we must prove that we deserve to be part of this distinguished company. At the same time, this year we are the only 'team' from Scandinavia to qualify for this season's Champions League," says Christian Jeppesen with a twinkle in his eye.
A great recognition
MIIEGO supplies exclusive custom-produced headphones for all UEFA tournaments: Champions League, Europa League, Conference League, and Women's Champions League. The headphones will be special editions of MIIEGO's award-winning BOOM ANC model, with individual and unique designs and packaging for each tournament. Jeppesen describes the collaboration as significant recognition for MIIEGO as a supplier and brand.
Specially designed packaging for all UEFA variants
Quality at the forefront for the client
The production of the headphones has been a thorough process, with quality being the focus for the client, UEFA.
"It has been an exciting, but also long and quite detailed process to define the final products, because all product elements have been thoroughly evaluated and selected. It has been quite clear throughout the process that, at all levels, the bar has been set very high in terms of quality, and only the best of the best was desired. So, we have, of course, tried to meet this, and we are very satisfied with the result. The feedback so far on the final products has also only been positive," says Christian Jeppesen.
Fact Box
- MIIEGO has produced the four special versions of the UEFA headphones exclusively and in limited quantities. Developed based on the MIIEGO model: "BOOM ANC".
- BOOM ANC has won international awards for design and sound quality, e.g., the ISPO award and Red Dot Award.
- MIIEGO is supplying this year to the Champions League, Women's Champions League, Europa League, and Conference League.
About MIIEGO
MIIEGO A/S is a Danish company founded in 2010, specializing in wireless audio products in the form of headphones and speakers. The company's focus is on developing innovative products for an active lifestyle.
The name MIIEGO is inspired by: "Me-On-The-Go", which refers to the brand's philosophy behind product development, where the basic idea is that the products should be usable on the go.
MIIEGO collaborates with various athletes on product development and marketing via social media, and sells its products to consumers and through retail stores, as well as to the B2B market through partner collaborations.
MIIEGO collaborates with major international players such as VOLVO, PEPSI, and now also UEFA and the Champions League.
