Danish handball star becomes ambassador for MIIEGO

Dansk håndboldstjerne bliver ambassadør for MIIEGO

MIIEGO goes on the offensive and enters into a collaboration with Rasmus Lauge.

Dedication, talent and hard work - combined with a solid Danish foundation and an international mindset, provide a good starting point for getting far in this world.

The above is a brief summary of the words that come to Rasmus Lauge when describing his career. Words that at the same time can also describe the approach the Danish audio brand MIIEGO has taken on its growth journey, focusing on developing audio products for an active lifestyle.

Therefore, both Rasmus Lauge and MIIEGO are pleased about the handball star's new role as brand ambassador for MIIEGO, where he will be the face of several campaigns in the coming period, leading up to the men's Handball World Championship in Sweden and Poland in January 2023.

"We are proud to present Rasmus Lauge as an ambassador for MIIEGO, and we see it as a perfect match. Not only because of Rasmus Lauge's abilities on the handball court and his prominent role in his club, Telekom Veszprém, and the Danish men's national team. It is equally because his personal values match ours," says MIIEGO's CCO, Michael Panduro Lauge, and continues:

"We fundamentally believe that you can only be a good ambassador for a brand if you genuinely like the products yourself. Rasmus does. Especially the brand new MiiBUDS PLAY earbuds from MIIEGO, which appeal to both sports and lifestyle segments."

Good sound sharpens concentration
Michael Panduro also emphasizes that MIIEGO's uncompromising product approach based on high-quality sound and optimal comfort also played a role in the match because Rasmus Lauge uses sound as an important part of his daily training and also as mental preparation for matches. "Rasmus' description of how he has reached where he is today very much matches MIIEGO's own approach; uncompromising and focused effort on design, sound, and quality."

"I use sound for training and to get myself "in the zone". For me, sound is motivating, and a beat and good sound can make me endure even long training sessions. Listening to music while training is important to me. Both for the obvious motivation, but like many others, to forget the pain and push on when it's hardest. And the choice of MIIEGO as a brand is simply because it sounds best and fits best," says Rasmus Lauge about his reasons for teaming up with a dedicated sports and audio brand.

Collaboration aims to increase awareness of the MIIEGO brand

The agreement with Rasmus Lauge primarily aims to introduce more people to the MIIEGO brand. To help them understand what the Danish audio brand MIIEGO stands for and what to expect from the company's products, both in Denmark and internationally. Additionally, Rasmus has already become such a big fan and frequent user of several MIIEGO products that it is also obvious to use this in more classic, conversion-focused marketing.

"We expect a lot from this collaboration and are delighted that MIIEGO has gained a strong and prominent ambassador. We already have more than 100 fantastic brand ambassadors on #teammiiego. All with a passion for an active lifestyle and a desire for exceptionally good sound and comfort. So Rasmus is one among many, and of course, he will also have to earn his place on our team; we have, after all, won more awards than him - yet," says CCO, Michael Panduro with a smile.

Rasmus Lauge - MIIEGO

What Rasmus listens to
And what's on the playlist of one of Denmark's greatest handball stars?

Well, it's a good mix of old classics and contemporary hits. Combined with a few children's songs that have also found their way onto the list due to Rasmus Lauge's two children, Noah and Freja, and not because that's what Rasmus Lauge normally associates with getting "in the zone" before an important handball match.

But after a small clean-up of Rasmus' playlist, the following top 5 songs remained:

Higher Power - Coldplay
Alle skuffer over tid - Minds of 99
Sunflower - Post Malone
Power - Kanye West
Funeral - Lukas Graham

Facts about Rasmus Lauge and MIIEGO:

MIIEGO A/S

Danish audio brand - founded in 2010. Head office in Aarhus.
Specialized in wireless audio for an active lifestyle.
Won several awards and distinctions;